For Facebook and Twitter, this may perhaps be one of the most cheery news in recent times. Reports that the social networking site has begun to see a decline in user numbers in its most established markets, including the United Kingdom, UK were recently undermined by data from the authoritative market research group, Nielsen, which suggested Facebook’s popularity has continued to grow strongly in the UK. Nielson added that the same is true for Twitter. What are really interesting about Nielsen’s numbers however are the underlying demographics. For both Facebook and Twitter, the growth is coming especially strongly among users who are over 50 years old.
That is the good news for the social networks. The problem with the early adopters of technology particularly the under-25s is that they have little spending power. Though Facebook and Twitter may have enjoyed the kudos of being the latest big thing with the kids, but that audience is not particularly commercially attractive. Advertisers would rather spend money with a service providing access to older customers. This is what makes the over-50s demographic ideal for it includes the sector of society with the largest disposable incomes. For both companies, a proposition for advertisers in one form or the other represents the chance of monetising their popularity. According to the Nielson, The 10 most popular sites for social networking by the number of unique visitors in June are:
Word Press: 4, 157,000
Linked in: 3, 587,000
My Space: 2,090,000
Friends Reunited: 1 380,000